Unique boutique wines with sustainability at their core.
A self-made man, Florentino Martinez Monje started off life as a grape supplier to Artadi, before deciding to set up his own winery. Few know as much about the region as he does, nor how to get the best out of the local vineyards. With an intimate understanding of the 32 hectares he farms in Laguardia and Elciego, halfway between Haro and Logrono in Rioja Alavesa, the vineyards are cultivated and then vinified with specific categories in mind; a flower-to-bottle approach that gives these fine traditional Riojas an authenticity and clear sense of purpose. In the cellar, a mixture of French and American oak barrels is used, and racking is kept to a minimum, giving oak flavours that are present and sweet, but not over-bearing. In treading a nice balance between traditional and modern, the Luberri output is Rioja at its most recognisable and satisfying.
I created Wine Monkey to bring together a collection of lesser-known craft wines that celebrate sustainability, whether environmental, human, economic and/or social and to support the producers who see and care about the bigger picture.
You name it, I've done it: from marketing and brand management to retail and trade sales, wine tourism, wine education, ecommerce and, most recently sommelier, with several vintages under my belt both in the cellar and in the vineyard.
Having worked my way through the vineyards of southern Oregon, the Loire, the Languedoc, the Rhône and now the UK, I have developed a passion for "unique boutique" wines. Wine Monkey is all about bringing together and showcasing the incredible wines I've collected along the way. Get in touch to let me know what you think of my selection and to share your favorites with me. I'd love to hear from you!